White blonde hair offers a frostier, high-impact take on classic blonde, as seen on celebrities like Zendaya, the Kardashians, and Taylor Swift. “It’s edgy, yet soft, dramatic, yet timeless,” says Kristina Gorman, color specialist at That’s It Salon. "It reflects light like no other color, giving a luminous, almost otherworldly glow. The upkeep can be demanding, but for those who embrace it, white blonde is a look that turns heads and defines confidence.” So, too, agrees Christian Parla, co-founder and master stylist of That’s It Salon. “I can confirm that blondes have more fun—but they also spend more money,” he says.
Here's what you can expect in terms of keeping white platinum blonde refreshed: “This color is high maintenance, as roots become visible pretty fast, so you'll need to visit the salon about every four weeks,” explains Temur, premier hairdresser and owner of Temur. To maintain the color, he suggests using purple shampoos to keep the tone from getting brassy and avoiding too much heat styling to prevent damage.
Another important element of going white blonde is finding the right pitch-perfect hue. “A skilled colorist can tailor the shade, whether it's cooler, ashier, or a warmer, golden tone, to bring out the best in any individual’s features, proving that platinum blonde is truly a universal and transformative color choice,’ says Gorman.
And the last consideration? The right styling product. A mousse, such as the TRESemmé Extra Hold Hair Mousse, is an excellent choice for color-treated platinum because it adds volume and texture without weighing hair down, preserving the airy look of icy blonde hues.
Ready to make a statement with white blonde hair? Read on to get more inspiration for your transformation.
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Golden Platinum
Golden platinum blends warmth and brightness for a radiant, luxurious take on white blonde. The soft golden undertones add depth and richness, while the platinum highlights enhance the overall shine, giving the hair a soft, sun-kissed glow.
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Punk Platinum
While Taylor usually goes for a more subtle blonde, this striking white blonde look is bold and eye-catching.
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Blonde Bombshell
"I absolutely love how clean and flawless this blonde is, and achieving platinum this pristine truly comes down to the artistry and precision of the application," says Gordon. "The care and technique behind creating such a bright, even tone are essential not only for the outcome but also for the longevity and health of the color."
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Icy Braid
A pristine white blonde with a subtle, icy finish is perfect for those who want to make a statement. Playing around with braids and added accessories is always a fun way to elevate a look.
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Snow White Shimmer
”A balance of cool and warmer tones brings dimension,” says Schwarzkopf global color expert Jonathan Colombini. “I chose this color to help control the tonal direction of going too warm from her underlying pigment (orange/yellows) while giving her existing blondes a little cool tone refresh.”
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Frosted Pixie
Not only is the frosted white-blonde color a bold moment, but paired with a pixie cut, it takes the look to a whole new level.
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Silver Blonde Braids
This long, mermaid-like hair is absolutely stunning. Her icy white-blonde tones create a beautiful contrast against her bold red outfit.
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Polar Silk
"A rooted platinum blonde combines the bold brilliance of platinum with the natural depth of darker roots, creating a striking yet effortlessly blended look," says Gorman.
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Pinky Snow
Not only is this cut voluminous and lush but the white blonde is enhanced with subtle pink accents, adding a unique and fresh twist to the classic look.
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Frozen Orchid
This whole look is such a moment, with the white-blonde color adding a stunning, luminous backdrop to the intricate braids.
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Pearl Essence
Zendaya's platinum blonde color perfectly contrasts her rich dark roots, creating a stunning, multidimensional effect. The messy bun adds a relaxed, effortless vibe.
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Glacial Shine
This glacial color adds a high-shine, cool-toned vibrancy that contrasts beautifully with the soft, voluminous curls.
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Pure Glaze
This ashy glaze color on Keni Silva amplifies waves, making the bends appear even more voluminous and dynamic.
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Arctic Shine
The combination of soft, cool-toned white-blonde and light, airy texture feels ethereal.
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Glimmering Ice
The deep roots of this white platinum add depth and dimension, while the platinum hue brings an intense icy brightness.
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Pure Platinum
This creamy platinum hue is the ideal balance of modern and timeless, creating a luminous look.
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Golden Platinum
This warm, golden-tinged white blonde is the perfect balance of sunshine and sophistication. The subtle yellow undertones give the hair a rich, sun-kissed glow that adds warmth and dimension.
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Frosted Mist
"Florence has been wearing the pixie blonde cut for a while, and it complements her complexion beautifully while accentuating her dark eyebrows," says Temur.
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Iconic Pearl
This iconic pearl white blonde never goes out of style and is perfect for every occasion.
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Snowdrop Blonde
This white-blonde hue is pure perfection. It combines cool undertones with a polished, luminous finish.
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Icy Blonde
"Kourtney Kardashian’s platinum blonde bob is a striking departure from her signature dark hair, showcasing the transformative power of a bold color change," says Gorman. "The cool, icy tone of the platinum blonde contrasts beautifully with her warm complexion, highlighting her facial features and giving her a modern, edgy vibe."
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Frosted Edge
This creamy platinum boasts a subtle silver sheen for added depth and dimension.
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Polar Sparkle
This ultra-platinum blonde with contrasting dark roots is the ultimate cool-girl statement.
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Opal Blonde
"This is a clean, beautiful platinum with warm tones that keep the blonde healthy, able to retain color, and overall incredibly striking," says Gorman.
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Frosted Ash
This platinum features a warmer root that seamlessly transitions into ashier ends. "It definitely gives her an edgy look!" says Gorman.
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Winter Champagne
"I absolutely love seeing a truly original look, especially in an industry where familiar trends and styles often dominate," says Gorman. "This icy platinum color elevates it further, giving it a sleek, clean vibe that highlights the design’s details with precision. It’s fresh, striking, and undeniably cool."
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Silver Lining
"The contrast in her hair creates a dynamic look," says Temur of Cynthia Erivo's frosty blonde hue.
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Angelic Frost
This frosty hue features subtle warm undertones, and its dimension ensures it will complement a wide range of skin tones.
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Champagne Frost
"These icy tones bring a fresh, bold energy while still maintaining a soft elegance," says Gorman. "They highlight her features beautifully and add such a modern, glamorous touch."
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White Velvet
"The soft, tousled texture adds a carefree vibe, while the icy platinum tone elevates the look, making it modern and striking. It's the perfect balance of relaxed yet red-carpet-ready!" says Gorman. Adding a touch of lightweight, volumizing mousse, like the Tressemé Extra Hold Hair Mousse, will help these loose waves hold their shape.
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Frosted Pearl
"This sleek blonde ponytail highlights her facial features beautifully, giving a polished yet playful vibe," says Gorman.
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Crystal Blonde
"A Marilyn Monroe-inspired hue exudes classic Hollywood glamour and holds timeless appeal," says Gorman.
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Powdered Platinum
“Beyoncé’s iconic platinum blonde hair is a testament to how stunning and adaptable the shade can be," says Gorman. "The cool, iridescent undertones of her platinum locks complement her radiant skin tone, creating a luminous, goddess-like effect that enhances her natural beauty."
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White Silk
The cool, icy blonde shade of this messy bun adds an extra level of elegance. "The timeless messy bun is the ultimate chameleon—effortlessly transitioning from a relaxed, lazy-day vibe to a sophisticated, red-carpet-worthy statement," says Gorman.
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Frozen Sugar
"This is a bold look featuring dark roots and a dark underside, while the top is predominantly white blonde, creating a striking contrast, which is very on-brand for Miley," says Temur.
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Ashty Glow
"Subtle dimension in platinum blondes is a game-changer—it adds depth and movement to a traditionally uniform shade, preventing it from looking flat," says Gorman. "This particular blonde is a perfect example of how subtle contrast can elevate the look. The delicate shifts in tone create a natural, multi-dimensional effect, giving the hair richness and vibrancy while maintaining that signature clean, bright finish."
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Diamond Dust
"Christina Aguilera’s shade perfectly complements her fair complexion, creating a striking contrast that highlights her bold features, especially her bright eyes and full lips," says Gorman.
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Glacial Glow
"Jennifer Lawrence’s platinum blonde hair paired with her sleek bob is a stunning combination," says Gorman. "The platinum shade brightens her complexion, drawing attention to her striking blue eyes and sharp cheekbones. The bob’s polished, angular cut enhances her facial structure."
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Vanilla Cream
"Rihanna’s beige platinum hair with the iconic bang is a perfect example of how she continually redefines style and sets trends," says Gorman. "The beige platinum shade, with its warm and soft undertones, complements her glowing skin beautifully, giving her a refined yet bold look."